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1、 唐韻飲品營銷推廣計劃費用預(yù)算(2012年3月-2013年4月)保保密密序序號號項項目目名名稱稱具具體體內(nèi)內(nèi)容容數(shù)數(shù)量量備備注注三三月月四四月月五五月月六六月月七七月月八八月月九九月月十十月月十十一一月月十十二二月月一一月月二二月月三三月月四四月月合合計計1辦辦公公用用品品采采購購新近員工配備電腦4策劃1、文案1、銷售助理2人（原有ibm或新購替換）12000200002000052,000608,5002平面設(shè)計配備設(shè)計電腦1新購組裝設(shè)計平臺1100011,0003設(shè)計用彩色噴墨打印機(jī)1帶外供墨系統(tǒng)、彩噴紙400020006,0004營銷中心激光打印機(jī)1較高強(qiáng)度打印40004,0005營銷中
2、心傳真機(jī)1辦公用50010001,5006業(yè)務(wù)用數(shù)碼照相機(jī)2營銷中心調(diào)研+產(chǎn)品部考察各1部400040008,0007投影儀160006,0008網(wǎng)站設(shè)計制作費首年上線1300000100001000010000330,0009設(shè)計費部分進(jìn)度款2產(chǎn)品手冊、公司手冊、vi系統(tǒng)、招商單頁50000300003000030000140,00010oa軟件采購15000050,00011posmposm3省上市發(fā)布、賣場用的大堆頭用廣告POP，宣傳貼、促銷品樣品、路演道具、posm3上市階段分段、分批量制作150000160000350000660,0002,610,000.0012門頭制作38000
3、015000015000080000150000150000100000800005000080000800001,150,00013企業(yè)手冊、產(chǎn)品手冊、招商單頁、三折頁制作費3上市階段分段、分批量制作40000400005000020000150,00014西安糖酒會展位裝修促進(jìn)物1前期定金、裝修、廣告物料制作250000200000200000650,00015宣宣傳傳與與推推廣廣廣告-報紙，雜志38000080000300008000080000300003000030000100003000030000510,0003,500,000.0016廣告-網(wǎng)絡(luò)首頁廣告350000500005
4、00001000001320005000018000250001000010000495,00017廣告-公交車身廣告，站臺媒體，語音提示3180000180000100000100000200000200000800008000080000800001,280,00018廣告-電梯廣告3分眾傳媒100000100000100000300,00019廣告-交通電臺3300003000030000300005000030000300003000030000100003000030000360,00020推廣-公關(guān)關(guān)系費3政府公關(guān)關(guān)系300000300,00021推廣-上市發(fā)布會3戶外秀30000
5、3000060,00022企業(yè)專題片拍攝費1企業(yè)招商用1500015,00023網(wǎng)絡(luò)推廣費基礎(chǔ)32000020000200002000080,00024網(wǎng)絡(luò)活動獎品推廣費35000050000100,00025渠渠道道費費用用樣板街3500006000060000600001500001500001500001500001500001500001,130,0002,000,000.0026形象店320000200001000010000350003500050000500005000050000330,00027進(jìn)店費用350000100000150,00028陳列費3100000200000
6、300,00029條碼費3300006000090,00030促促銷銷渠道促銷36000060000600006000060000100000200000600,0004,080,000.0031餐飲進(jìn)店費33000003000003000007000070000700007000070000700007000070000700001,530,00032消費者買贈促銷3500001000001000001000001500001500001500001500001500001500001,250,00033主題活動促銷3200000100000200000200000700,00034差差旅旅
7、與與招招待待差旅費33000010000300003000030000300003000030000300003000030000300003000030000400,000518,00035招待費3300030005000300030003000100003000100001500015000150001500015000118,00036合合計計42450062800014050001250000131300087300017250001660000130000074300026000014500089500069500013,316,500.00 注：以上預(yù)算不含人員工資與提成獎勵和電視媒體廣告。推廣計劃整體呈現(xiàn)m型推廣，渡過前期3-4個月鋪貨期后，開始在人流高峰9-12月進(jìn)行集中投放。制表：審核：批準(zhǔn)：日期：日期：日期：
營銷部費用預(yù)算
