2023年廣東電子商務自考考試考前沖刺卷（5）

2023年廣東電子商務自考考試考前沖刺卷（5） 本卷共分為2大題24小題，作答時間為180分鐘，總分100分，60分及格。 一、單項選擇題（共2題，每題2分。每題的備選項中，只有一個最符合題意） 1.在線交易的標的物分兩種，一種是（），另一種是信息產(chǎn)品。 A.有形商品 B.無形商品 C.百貨商品 D.服務產(chǎn)品 2.Human beings have always had an ability to attend to several things at once. Nor is electronic multitasking entirely new: We’ve been driving while listening to car radios since they became popular in the 1930s. but there is no doubt that multitasking has reached a kind of warp speed in the era of Web-enabled computers, when it has become routine to conduct several IM (及時通訊) conversations, watch TV and use the computer all at once.But what’s the impact of this media consumption And how are these multitasking devices changing how kids learn, reason and communicate with one another Social scientists and educators are just beginning to deal with these questions, but the researchers already have some strong opinions.Although multitasking kids may be better prepared in some ways for today’s fast-paced work places, Many scientists are positively alarmed by the trend.Kids that are instant messaging while doing homework, playing games online and watching TV, aren’t going to do well in the long run.On the positive side, multitasking students tend to be extraordinarily good at finding and using information. And probably because modem childhood centers around visual (視覺的) rather than print media, they are especially skilled at analyzing visual data and images.Many educators and psychologists say parents need to actively ensure that their teenagers break free of uncontrollable engagement with screens and spend time in the physical company of human beings--a growing challenge not just because technology offers such a handy option but because so many kids lead highly scheduled lives that leave little time for old-fashioned socializing and family meals. Indeed, many teenagers and college students say overcommitted(任務過量的) schedules drives much of their multitasking.Just as important is for parents and educators to teach kids that it’s valuable, even essential, to occasionally slow down, unplugs and take time to enjoy life beyond the screen.What do educators and psychologists advise parents to do their multitasking kids（） A．To cut off home internet connection. B．To seek medical treatment. C．To encourage their kids to have some social life. D．To help their kids to set personal goals. 二、多項選擇題（共2題，每題2分。每題的備選項中，有多個符合題意） 1.在線零售購后交互階段的重要性在于什么(7分) 2.如何在WWW上進行有效的展示(6分) 3.簡述戰(zhàn)略業(yè)務單位價值鏈的構(gòu)成。(6分) 4.簡述結(jié)算卡結(jié)算的兩個步驟。(6分) 5.論述各種防火墻的工作原理。 6.詳述實施電子商務的業(yè)務計劃包括哪些內(nèi)容 7.網(wǎng)絡營銷 8.網(wǎng)站推廣 9.網(wǎng)絡營銷的促銷組合 10.網(wǎng)絡廣告 11.應當上網(wǎng)銷售的產(chǎn)品和服務有哪些？并作簡要分析。 12.簡述網(wǎng)上市場調(diào)研的步驟。 13.網(wǎng)絡目標市場 14.試述網(wǎng)站推廣的要點。 15.試述網(wǎng)絡市場定位的內(nèi)容。 16.張明是一名新畢業(yè)的大學生，被招聘到某公司的采購部工作。有一天，經(jīng)理告知張明，公司急需“碎玻璃”20噸，讓張明想辦法聯(lián)系客戶，以盡快落實貨源。張明最初還有些不知所措，但很快意識到可以用所學的網(wǎng)絡營銷知識進行聯(lián)系。又知道張明所在公司并沒有建立自己的網(wǎng)站，但已經(jīng)連接上因特網(wǎng)。如果你是張明，請指出網(wǎng)上聯(lián)系貨源的幾種主要方式，并作必要說明。 17.簡述戰(zhàn)略業(yè)務單位價值鏈的構(gòu)成。(6分) 18.簡述結(jié)算卡結(jié)算的兩個步驟。(6分) 19.如何在WWW上進行有效的展示(6分) 20.論述各種防火墻的工作原理。 21.在線零售購后交互階段的重要性在于什么(7分) 22.詳述實施電子商務的業(yè)務計劃包括哪些內(nèi)容？