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1、餐餐飲飲部部全全年年營營銷銷推推廣廣活活動動計計劃劃 Yearly Promotion Plan of F&B Department 月 份/Month時 段/Time 活動主題/Topic推廣活動地點中餐廳/C.R.一月份Jan.元 旦 NewYear開年大吉送優(yōu)惠New Year Promotion用餐送八折優(yōu)惠卡，限五次或送贈菜券Five times&20%discountof F&B or present mealtickets.全 月 WholeMonth拉丁美食狂歡節(jié)Latin Carnival二月份Feb.春 節(jié)Spring Festival推出團圓年飯?zhí)撞蛿?shù)款Promote R
2、eunion DinnerSet Menus除 夕New Year Eve開 年 （初一/初三）The first threedays of the newyear餐前送年果，餐后送年糕 New year fruits andcakes初一/初七From theKalends to theseventh.抽獎活動，獎品，沐足，桑拿，麻將、棋牌awards,feet wash,sauna,majiang,pocker情 人 節(jié)2月14日SaintValentines Day送玫瑰花、朱古力Rose,Chocolate全 月Whole Month泰國食品節(jié) ThailandFood Festiva
3、l三月份Mar.三 八婦女節(jié)Womens Day送木瓜燉雪蛤（對女士）Present the Pawpawsoup with snow clam(Only for lady)全 月Whole Month意大利食品節(jié)Italian Food Festival四月份Apr.復(fù)活節(jié) Easter針對清明祭祖郊游的顧客推出系列綠色食品及素食菜 Promote seriesgreen food and vegetarianfood for the guest ofancestor worship全月 Wholemonth日韓食品節(jié) Japanese&Korean Food Festival五月份May五
4、一黃金周May Holidays母親節(jié)Mothers day贈送用餐母親百合花，餐后送甜點Present lily and dessert tothe mothers六月份Jun6月1日（兒童節(jié)）Childrens day帶小童就餐8.8折優(yōu)惠，并贈氣球 12%discountoff for the guest who takechildren with them,present air balloon6月11日（端午節(jié)）Dragon BoatFestival餐前免費品嘗粽子，用餐九折優(yōu)惠用餐兼買粽子（一斤以上）8.8折優(yōu)惠，家庭用餐8.8折優(yōu)惠兼送啤酒兩支 Free totaste the
5、Zong Zi(apyramid-shaped dumplingmade of glutinous ricewrapped in bamboo reedleaves),10%discount offfor F&B dines,12%discount off for buy theZong Zi(500g above),12%discount off forfamily dines and presenttwo complimentary bears.6月15日（父親節(jié)）Jane 15thFathers day家庭用餐8.8折優(yōu)惠兼送啤酒兩支 12%discountoff for family
6、dines withtwo complimentary bears.五月份May七月份July7月1日（黨生日）荔枝節(jié)（具體時段待定）ChinesePartys BirthdayLitchi Festival(wait forconfirm thetime)用餐憑黨員證8.5折優(yōu)惠，推出特色荔枝菜“東方之珠”餐前免費品嘗各式荔枝，餐后奉送荔枝酒，舉辦會議，免費贈送荔枝一籃 personwho has Chinese Partyscertificate can enjoy 15%discount,promote speciallitchi dish(Oriental Star),free to
7、taste the Litchi,complimentary Litchiwine after dinner,onecomplimentray litchi forthe conference party.全 月WholeMonth地中海美食節(jié)Mediterranean CateFestival八月份August全 月Whole Month東南亞食品節(jié) East-South Asia Food Festival七月初七鵲橋節(jié) Pied MagpieBridge July 7thFestival約會夏灣拿 Date inHawana送精美巧克力及玫瑰花Present Chocolate&Rose
8、九月份Sep.中秋節(jié)（9月18日）Mid-autumnfestival(Sept.18th)“到夏灣拿賞月去”Enjoy the moon light inHawana餐前免費品嘗月餅節(jié)前預(yù)訂團圓飯8.5折優(yōu)惠 Free taste the Mooncake before dinner,15%discount off for thereunion dinner reservation十月份Oct.國慶黃金周（10月1日-7日）Oct.Holiday“快樂假日夏灣拿”Happy Hawana推出農(nóng)家小炒菜 PromotFarmers dishes十一月份Nov.萬圣節(jié)11月1日Allhallow
9、mas推出秋冬滋補湯、菜Promot Healthy Soupsand vegetables十二月份Dec.圣誕節(jié)12月24日-25日 ChristmasDec.24th to25th“圣誕只去夏灣拿”O(jiān)nly choose Hawana裝點圣誕節(jié)日氣氛圣誕老人派發(fā)禮品 DecorateChristmas Atmosphereand the Saint Claus issuethe gift.全月 Wholemonth澳洲食品節(jié) AustraliaFood Festival西餐廳/W.R.大堂吧/Lobby Bar推出特價雞尾酒 “新年好彩”SpecialNew Year Cocktail n
10、amed New Year Good Luck拉丁美味燒烤自助餐，配以拉丁風情裝飾Latin Style Barbecue with Latin decorations中西合壁合家歡自助餐 裝飾為傳統(tǒng)的中國春節(jié)氣氛紅燈籠，五谷豐登，桃花鞭炮等Chiese and western style happy family buffet dinner,decorated with traditional spring festival atmosphere,red lantern,corn,peachblossom and the firecracker.推出特價雞尾酒 “ORANGEBLOSSOM”
11、“大地回春花盛開”或叫 “春滿人間”Special Cocktail,Orange Blossom,SpringFlowers or Spring Word.考慮春節(jié)期間設(shè)下午茶（自助形式，按位結(jié)算，提供茶水、咖啡、啤酒軟飲，西式小食美點）Afternoon tea(buffet,charged by person,offer tea,coffee,bear or soft drinks and western snacks)推出情人節(jié)套餐（燭光晚餐）接受心形旦糕和巧克力定制 Valentines Set Menu(Candela Supper)餐餐飲飲部部全全年年營營銷銷推推廣廣活活動動計計
12、劃劃 Yearly Promotion Plan of F&B Department 推廣活動地點泰國食品自助餐配以金佛、銅鐘等泰國風情裝飾Thailand style food buffet with gold buddha andcopper bell decorations.提供素食水果自助餐 offer vegetarian fruitbuffet推出特價雞尾酒 “紫色夫人”或“白雪公主”“PINK LADYORSNOW BALL Present special cocktail意大利傳統(tǒng)食品自助餐，配以斜塔、斗牛、意粉等意大利風情裝飾 Italian Traditional Buff
13、et food,decorate with the tower,bullfight or pasta etc.推出復(fù)活節(jié)自助餐，送巧克立兔和小玩具“復(fù)活旦”，用小白兔，復(fù)活旦大磨菇等裝飾 PresentEaster buffet,Chocolate Rabbit or small toys EasterEgg,decorate with white rabbit,Easter Egg or bigmushroom,etc.推出特價雞尾酒“SCREW DRIVER 循序漸進”Promote special cocktail Screw Driver推出壽司、刺身、泡菜及海鮮等食品的自助餐，盛器以
14、傳統(tǒng)的日韓式木制器皿裝載 Present Wasapi,Pickled Vegetable,seafood buffet,use Japanese orKorean traditional tablewares.推出早午直落自助餐，考慮在餐廳安排一個時段的拉丁舞表演 Promote whole day buffet,plan toinvite Latin dancer program in restaurant.推出三人套餐，六人套餐及八人套餐贈送康乃馨給用餐母親 Promote three persons set menu,sixpersons set menu or eight perso
15、ns set menu andpresent the carnation to the mothers.以兒童食品為賣點，旦糕即點即制廚師現(xiàn)場指導小朋友參加制作 Sell the children food,teach thechildren how to make the cake.6月份推出夏日冷飲贈送小食 Promote summerdrinks and present snacks.粽香飄溢自助餐 Sweet-smelling Zong ZiBuffet6月份推出“快樂時光”16：00-18：00Promote Happy Hours啤酒買一送一 Buy one bear get on
16、efree推出特價長飲賓治“FRUIT PUNCH 碩果累累”或叫“豐收季節(jié)”Promote special Fruit PunchRich Fruit or Rice Season法、意、美食品自助餐，配以歐州地中海等風情裝飾 French,Italian,American Buffet,with EuropeMediterranean Style Decorations新、馬、泰等國食品自助餐，配以東南亞風情裝飾 Singapore,Malaysia,Thailand Buffet dinner,witheast-south Aisa decorations.推出特價雞尾酒“ROUND T
17、HE WORLD 環(huán)游世界”Promote Special Cocktail Round the world兩人燭光世界套餐（晚餐）接受心形旦糕和巧克力定制 two persons candela supper set menu(madeheart shape cake and chocalet)全月：海鮮美食節(jié)，提供海鮮自助配以漁家風情裝飾中秋合家團圓賞月燒烤自助餐游泳池畔舞翩躚，合家歡聚喜相連 whole month:seafood festival,offer seafood buffet with the decoration of fishingstyle.推出特價雞尾酒 “GOLD
18、EN DREAM夢圓人間”Promote special cocktail,GoldenDream推出早午直落自助餐 Present Whole day Buffet10月1日-3日白天啤酒飲料買一送一 From Oct.1stto 3rd,buy one bear get one free狂歡扮鬼篝火晚會，提供份鬼面具和衣物采取燒烤自助形式，請司儀營造現(xiàn)場氣氛 Needfire party,offer goast mask and cloth,barbecue buffet推出特價雞尾酒“CUBA LIBRE 古巴解放”Promote Special Cocktail CUBA LIBRE裝
19、點圣誕節(jié)日氣氛圣誕老人派發(fā)禮品推出圣誕自助大餐，節(jié)前預(yù)訂九折優(yōu)惠，并贈送紅酒一杯Promote Christmas Buffet Grand Dinner,10%discount for reserve in advance,one cup of red winecomplimentary節(jié)日晚贈送小食,5分錢小酒館贈送小食并免費收看美國大片推出特價雞尾酒“JUMP UP ANDKISS ME 春之吻Free snacks in Five cents bar,watch the good film free and promote specialcocktail Jump up and kiss me.澳洲風情自助餐，配以巨型袋鼠等澳洲風情裝飾Australia Style Buffet,with big kangaroo Australiadecorations.
餐飲部全年營銷推廣活動計劃
