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1、高三年級高三年級 英語英語Project, M10 U4The main idea for each partPart 1 _ intellectural propertyPart 2 _ protecting intellectual propertyPart 3 _ piracy that we are facingPart 4 _ the problemthe definition ofthe reasons forthe problem ofthe solutions toListen and answer:1. What is intellectural property?2. Wh
2、y do you think it necessary to protect intellectual property? 3. As consumers, what can we do to protect intellectual property? It is defined as ideas, including inventions, writing, artwork, symbols and designs used in business.1. What is intellectural property?Intellectual propertyIndustrial prope
3、rtyCopyright Inventions Trade marks Industrial designs Novels Films Music Artwork Architectural designsBecause it means protecting the inventors or creators benefits.2. Why do you think it necessary to protect intellectual property? Firstly, we must pay to download music that is protected by copyrig
4、ht. Secondly, we should not buy pirated CDs or download music from websites that are offering free music illegally. 3. As consumers, what can we do to protect intellectual property? 1. which applies to novels, films, music, artwork (L6) We should apply the theory to practice. The teaching method doe
5、snt apply to my students.2. Laws have been passed in most countries that make it illegal to copy intellectural property without paying the inventor or creator. (L9)3she deserves to be paid for it.(L11) deserve sth. / to do sth.What had he done to deserve this punishment? They certainly deserved to w
6、in that match.sb deserves a medalget what you deserve / deserve all you get 罪有應(yīng)得罪有應(yīng)得4. Research and development is very important in todays business world, and ideas are more valuable than many material things. (L14) When and where to go is unknown.Trial and error is very important.The writer and ac
7、tor is popular.5. - - - one of the conditions of belonging to the organization is that these laws must be enforced in member countries. Because of this, the Chinese government has added its signature to several laws pro-tecting intellectural property. (L27)6. In 2005 alone, film companies in Hollywo
8、od (L37) alone 僅僅,單,只僅僅,單,只 (用于名詞或用于名詞或代詞后以加強(qiáng)語氣代詞后以加強(qiáng)語氣) Superman alone can save the world in the film. The price alone was enough to make me change my mind.7. In 2003, it was estimated that 35 per cent of software on computers worldwide was pirated, which equaled a loss of $29 billion for the origi
9、nal producers. Even more widespread is the copying of music, especially with the development of new computer programs. (L39)8. People who do these things cost worldwide industries billions of dollars annually. (L45) The sofa really cost. 那沙發(fā)可真值錢。那沙發(fā)可真值錢。 The best goods cost much money. How dear the
10、lesson costs! 這個教訓(xùn)的代價真大??!這個教訓(xùn)的代價真大啊! The work cost me much time and effort. The mistake alone almost cost him his life.At last I bought the film rights of a novel at a reasonable cost.The scientific books will be sent without cost.I promise all costs will be readily returned.We must finish the work
11、at all costs before midnight.cost n.價格價格, 成本成本, 費(fèi)用費(fèi)用 ,代價代價, 損失損失 9. We should remember that many companies expecting payment for their copyright material will not simply accept an apology. (L55)1. 處于法律的困境處于法律的困境 be in legal straits (L21)2. 假冒或盜版產(chǎn)品假冒或盜版產(chǎn)品 fake or pirated goods (L23)3. 品牌手表的廉價復(fù)制品品牌手表的
12、廉價復(fù)制品 (L23) cheap copies of designer watches4. 促進(jìn)國際貿(mào)易平穩(wěn)發(fā)展促進(jìn)國際貿(mào)易平穩(wěn)發(fā)展 to smooth the progress of international trade (L25)5. 有版權(quán)的材料有版權(quán)的材料 copyright materials (37)6. 對對構(gòu)成嚴(yán)峻的挑戰(zhàn)構(gòu)成嚴(yán)峻的挑戰(zhàn) (L48) to pose a serious challenge to 7. 打擊盜版打擊盜版 to discourage piracy (L52)8. 為了幫助反盜版斗爭更加深入為了幫助反盜版斗爭更加深入 to help further
13、the fight against piracy (L53)9. 耗盡耗盡的生命力的生命力 Im very worried about my business. Many people are moving away from the city center, which is sucking the life out of my shop. suck the life out (L49) Dangerous currents can suck swimmers under. Dont teach your grandmother to suck eggs.不要班門弄斧。不要班門弄斧。 Dangerous currents can suck swimmers under. Dont teach your grandmother to suck eggs.Homework checking: 1. D1, D2, P1252. Prepare M11 unit 1