中職教材英語(yǔ)基礎(chǔ)模塊下冊(cè)《Unit 9 Advertising》ppt.ppt

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Unit9Advertising Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 廣告是商品交易中一種重要的促銷手段 Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 什么是廣告 Advertisingisanimportantwayofpromotionincommercialbusiness Whatisanadvertisement Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic 廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服務(wù)的信息 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 如果在周六要舉行一場(chǎng)時(shí)裝秀 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 而你畫了一個(gè)寫有 周六將在展覽中心上演一場(chǎng)時(shí)裝秀 的牌子 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 那就是一個(gè)廣告 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 如果你把這個(gè)牌子放在一頭大象背上 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 牽著它進(jìn)城 IfafashionshowistobeheldonSaturday andyoupaintasignsaying FashionShowcomingtotheExhibitionCenteronSaturday thatisanadvertisement Ifyouputthesignonthebackofanelephantandwalkitintotown thatmeansyouaredoinganadvertisingpromotion 那就意味著你在進(jìn)行廣告促銷 Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures flyersormails showingpostersornewspaperads makingradio TVortheInternetcommercialsandsoon Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures flyersormails showingpostersornewspaperads makingradio TVortheInternetcommercialsandsoon 通過(guò)發(fā)送宣傳冊(cè) 傳單或信函廣告 展示廣告牌 報(bào)紙廣告 做收音機(jī) 電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑 使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的客戶的注意 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 如果設(shè)計(jì)得好的話 宣傳冊(cè)可包含大量信息 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客人手里 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 大多數(shù)成年人都讀報(bào)紙 Brochurescancontainagreatdealofinformationifdesignedwell Mailscanbesentdirectlytoselectedcustomers Mostadultsreadnewspapers soputtingadsinnewspapersisacommonwayofadvertising 所以報(bào)紙上刊登廣告是一種常見(jiàn)的廣告途徑 Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by 在顧客看到的地方 招貼廣告的作用是有力度的 Posterscanbeverypowerfulinplaceswherethecustomersnoticethem Interestingcolorfuloneswillappearnewtopassers by 多彩有趣的招貼畫會(huì)使路人耳目一新 Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比電視廣告便宜 Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 很多人仍然聽(tīng)收音機(jī)廣播 Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads andmanypeoplestilllistentotheradio forexample whentheyareintaxiesorintheirowncars 比如當(dāng)他們?cè)诔鲎廛嚿匣蛘咴陂_(kāi)車的時(shí)候 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular 電視廣告通常很貴 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular 但是據(jù)說(shuō)電視廣告效果很好 TVcommercialsareusuallyveryexpensive ButitissaidthatadsonTVhaveaverygoodeffectbecauseTVisbecomingmoreandmorepopular 因?yàn)殡娨曌兊迷絹?lái)越流行 Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness 廣告或多或少能改變顧客對(duì)一些產(chǎn)品和服務(wù)的態(tài)度 Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomeproductsorservices Advertisingplaysanimportantroleinthecommercialbusiness 廣告在商業(yè)中起著很重的作用 However itisknownthatsomeadsgivefalseinformationtomisleadconsumers Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis However itisknownthatsomeadsgivefalseinformationtomisleadconsumers Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis 然而 眾所周知 一些廣告也會(huì)傳遞虛假的信息來(lái)誤導(dǎo)消費(fèi)者 However itisknownthatsomeadsgivefalseinformationtomisleadconsumers Somefamouspersonssometimesappearinadstotellhowwonderfulaproductis 一些名人會(huì)出現(xiàn)在廣告里 說(shuō)某產(chǎn)品是如何地好 Theyhelptomakeusbelievethatifwebuytheirproducts wewillbehappier healthier moreattractive morepopular moresuccessful etc Theyhelptomakeusbelievethatifwebuytheirproducts wewillbehappier healthier moreattractive morepopular moresuccessful etc 他們幫助 商家 使我們相信 如果買了他們的產(chǎn)品 Theyhelptomakeusbelievethatifwebuytheirproducts wewillbehappier healthier moreattractive morepopular moresuccessful etc 我們就會(huì)更快樂(lè) 更健康 更吸引人 更出名 或者更成功等等 Infact whattheywantisjusttomakeuspaymoremoney So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads Infact whattheywantisjusttomakeuspaymoremoney So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads 事實(shí)上 他們只不過(guò)是想讓我們付更多的錢 Infact whattheywantisjusttomakeuspaymoremoney So itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads 因此 確認(rèn)廣告中什么是真的 什么是假的就十分必要了 usefulexpressions 1 beusedtodo2 thepublic3 fashionshow4 towalksbtowalk動(dòng)物5 bring totheattentionof 被用來(lái) 公眾 大眾 時(shí)裝表演 時(shí)裝秀 帶領(lǐng)某人走 趕著 牽著 使 引起 的注意 6 bymeansof7 agreatdealof8 moreorless9 playanimportantrole10 itisknownthat11 makesure 借助于 通過(guò) 大量的 或多或少 起重要的作用 眾所周知 確認(rèn) 保證 LanguageStudy P811 Thismuseumwillbeopentothe nextweek 2 Readingpracticehasaverygood onourEnglishstudy 3 Thedoorsinthisbuildingwill white 4 Thispopstar ontelevisioneverySunday public effect bepainted appears 5 youare youmustdoyourbest 6 She awhitesilkskirtfortheparty 7 Weshouldpaymore tothenewwordsinthetextbook 8 Thenewclassroombuildingwhich byayoungengineeristhehighestbuildingonthecampus Wherever selected attention wasdesigned 2 P81 或多或少 起重要作用 借助于 大量的 實(shí)際上 確認(rèn) 保證 moreorless playanimportantrole bymeansof agreatdealof Infact makesure