新劍橋商務英語初級知識點全總結.docx

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Unit 1 People 1. Introduce yourself: Hello, I’m Gina. My name’s Paulo. A: How do you do? Pleased to meet you. B: How do you do? Pleased to meet you, too. 2. Introducing someone else: This is Wendy. I’d like to introduce Dirk. Do you know Mike? Have you met Oscar? 3. Greeting someone you know: A: How are you? B: Fine thanks. Not too bad, thank you. 4. Keeping the conversation going: How are things….? Did you have a good flight? Where are you from? Is this your first visit to…? What do you do? Have you ever been to…? How long are you staying? 5. Talking taboo: Age, Marital status, Salary, Belief 6. Preferred topics: location, work, sports. 7. Finding out about people: Your first name’s Pamela, isn’t it? You’re an accountant, aren’t you? Other expression: Is that correct? Right? Can you verify? Unless I’m mistaken Is that true? Please confirm. 8. Some words: surname(別名，姓氏), cheque, credit card, MasterCard(萬事達信用卡), American Express(美國運通), visa, account number, valid until, signature, assistant manager 9. Study these ways of checking information: Your first name’s Pamela, isn’t it? You’re an accountant, aren’t you? You work for Extra tour, don’t you? Unit 2 Talking about companies 1. Bank names: 中國人民銀行:Peoples Bank of China 中國建設銀行：China Construction Bank 中國工商銀行:Industrial and Commercial Bank of China 中國農業(yè)銀行:Agricultural Bank of China 中國銀行：Bank of China 中國國家開發(fā)銀行：China Development Bank 中國農業(yè)發(fā)展銀行：China Agricultural Development Bank 上海浦東發(fā)展銀行：Shanghai Pudong Development Bank 交通銀行：Bank of Communications 招商銀行:China merchants bank 中國進出口銀行：Export-Import Bank of China 中國民生銀行：China Minsheng Bank 華夏銀行：Huaxia Bank 中國光大銀行：Everbright Bank of China 中信實業(yè)銀行：CITIC Industrial Bank 2. Logo (trademark)商標； line of business—trade 行業(yè)；airline 航空公司，航空服務；banking 銀行業(yè); Bar coding 條形碼; aerospace 航空航天技術; aerospace industrial 航空航天工業(yè); catering 餐飲業(yè); computing 計算機; financial services 金融財務服務業(yè); food processing 食品加工; packaging 包裝業(yè); telecommunication 電信; transport 運輸; vehicle manufacturing 汽車制造業(yè); 3. Line of Business: 1 We are mainly engaged in the manufacture and sale of electronic products. 2 Our company engages/specializes in the production/trading of…. 3 we carry out business operations in the following areas: … 4 Our business activities range from… to … 5 We deal exclusively in cosmetics. 6 We’re in the line of foreign trade. 7 The company makes/ manufactures/ turns out electronic product. 4. Company history: 1 ABC Company was established/ founded/ set up in 1992. 2 The company is an exported-oriented company with a history of twenty years. 3 Our company started out as a small family/ independent company. 5. Expression: 1 Our company covers/occupies/ has an area of 21,169 square meters. 2 This is a multinational company with its headquarters in New York, USA. 3 Its head office is in Guangzhou, China. 5 It has a staff of around 2 000. 6 The total number of employees is over 5 000. 7 The company has a manufacturing/production capacity of 50 000. 8 Our main products are desktop computers and laptop computers. 9 Our products are for both domestic and foreign markets. 10 Our market share in China has increased by 5%, making up/ accounting for 15% of total sales. 11 Our company has an annual turnover of $10 billion. 12 Our sales last year were $ 250 million. 13 We’re now working in a partnership with a German company. 14 We are the general agent of Epson Corporation 6. Letterhead 信頭; Date 發(fā)信日期; Inside Address 信內地址; Salutation 稱呼; Body of the letter 本文; Complimentary Close結束語; Signature 簽署; recipient 接受者; accuracy 精確性; clarity 清晰度; Brevity 簡潔; Courtesy禮貌 7. Common used expression: I am writing to discuss…; I wish to discuss with/inform you…; I would like to …; I am interested in…; Referring to your letter/our telephone conversation, I would like to…; Thank you for your letter of…; Your letter of … has been passed to me by… 8. I look forward to hearing from you soon; I hope to be of service to you in the future; Thank you for your cooperation; if you have any queries, please feel free to contact us 9. The reason for writing: I am writing to inquire about…; apologize for…; confirm… 10. Requesting: Could you possibly…? I would be grateful if you could… 11. Agreeing to Requests: I would be delighted to… It would be my pleasure to… I would be most happy if… 12. Closing remarks: Thank you for your help. Please contact us again if we can help in any way. … if there are any problems.… if you have any questions. 13. Reference to future contact: I look forward to hearing from you soon. … to meeting you next Tuesday.… to seeing you next Thursday. 14. Standard closes: Sincerely, Respectfully, Sincerely yours, yours sincerely 15. Dear Sir or Madam: I saw your advertisement in the November issue of LABORATORY NEWS and I’m interested in your range of products. Could you please send me a catalogue and price list together with information regarding discounts? I look forward to hearing from you. Yours sincerely LIU CHANG 16. Some words: privatization(私有化), brokerage(中間人業(yè)務), compressor(壓縮機) 17. Statements: She called the company Servcorp. / She leased a building in Sydney. Questions: What did she call her company? / Where did she go last year? Unit 3 JOBS 1. finance 財務，金融; human resources 人力資源; sales/marketing 銷售，營銷; Chief Executive Officer (CEO) 首席執(zhí)行官; accounts clerk 會計人員; credit controller 信貸控制員; Maintenance officer 維護部人員; quality controller 質量管理人員; purchasing officer 采購部人員; pay clerk 出納員; After-sales clerk 售后服務員; sales representative 銷售代表; recruitment officer 招聘官; export clerk 出口部職員; technician 技術員; plant manager 工廠/車間經理; chief accountant 首席會計師; personnel manager 人事經理; 2.GM(General Manager)總經理; VP(Vice President)副總裁; FVP(First Vice President)第一副總裁 AVP(Assistant Vice President)副總裁助理; CEO(Chief Executive Officer)首席執(zhí)行官; COO(Chief Operations Officer)首席運營官; CFO(Chief Financial Officer)首席財務官; CIO(Chief Information Officer)首席信息官，主管企業(yè)信息的收集和發(fā)布;CTO(Chief technology officer)首席技術官; HRD(Human Resource Director)人力資源總監(jiān); OD(Operations Director)運營總監(jiān); MD(Marketing Director)市場總監(jiān); OM(Operations Manager)運作經理; PM(Production Manager)生產經理; (Product Manager)產品經理 3. (1) personal qualities（個人素質） (2) secretarial skills and public relation skills（ 秘書公關能力） (3) language proficiency（ 語言能力） (4) computer literacy（電腦知識） (5) occupational experience（工作經驗） 4.Draft擬草; candidate應征者; highly motivated 積極性強; mature 成熟; High proficiency in…精通; elliptical sentences 省略句; abbreviations 縮寫詞; to invoice sb for sth 給某人開某物支票; in charge of/ take charge of 掌管、主管; enquiry (about/after/for) 詢問; raw material 原料; assistant 助手, 輔助的; accounts 會計，賬目; qualification 資格; venue 會議地點; spare 多余的，備用的; break down 出故障; launch 發(fā)動，發(fā)射; presentation 介紹，展示; spare parts 零件，配件; components 零部件; hotline 熱線; sales force 銷售隊伍; reminder 通知單，提示信; a trade fair 貿易展銷會; bureaucracy 官僚，官僚作風; leave/take a message 留個口信; put sb through to 為某人接通電話; hold the line 別掛斷電話(hang on); hang up 掛斷電話; the line’s engaged 電話線忙; at the latest 最遲，最晚; figure 數字; order 訂貨，訂購; workshop 車間; colleague 同事; job 工作，職業(yè)，任務，責任; 5. Asking to speak to someone * I’d like to speak to Stephanie * Could you put me through to Rolando? I was wondering could you hook me up to …? – Saying someone is not available * I’m afraid she’s in a meeting/She’s on holidays/the line’s engaged/ there’s no reply/ she’s busy atm/ you just missed her/ she’s tired up – Asking to leave a message * Could I leave a message? * Could you take a message? 6. part-time job 兼職工作; full-time job 全職工作; job-creation 就業(yè)機會; job market勞務市場; job interview 面試; permanent job 長期工作; temporary job 臨時工; odd jobs 零活; a fat job 美差; a tough job 棘手的工作; to quit one’s job 辭職; to get a job offer 得到一份工作; to lose one’s job/ be out of a job 失業(yè) 7. What do you do? What are your responsibilities? Do you have to? What are you doing at the moment? I work in the Accounts department. I’m responsible for/in charge of invoicing our customers. I deal with invoices and payments. At the moment, I’m sending out reminders. Unit 4 WORK AND PLAY 1. Invitation: Would you like to have dinner with me tonight? How about taking a harbor cruise? 2. Accepting: I’d love to. That sounds nice. That would be great. 3. Declining: I’m afraid I’m leaving tomorrow/ visiting a client/ have a meeting. 4. Mountain biking; gardening; jogging; sailing; cinema; reading 5. Talking about interests and hobbies: What do you do in your free time? Do you play any sports? Do you ever..? Do you like…? Are you interested in…? 6. regularly-frequently-often-sometimes-seldom-never 7. Market search: Do you ever…? How often do you…? When did you last…? What kind of…? Do you prefer…? How much do you spend on…? 8. Barbecue 烤肉; harbor cruise 海港游; Market search 市場調查 Unit 6 Transportation 1. Transportation; Transportation Mode; Road transportation; Rail transportation; Waterway transportation; Air transportation 2. highway 公路/高速公路; cargo ship（水運）貨船; Tanker 油輪; container 集裝箱; Freight train 貨運火車; supersonic 超音速; pipelines 管道 3. Transportation: bicycle 自行車; car 小汽車; bus 大客車; motorcycle 摩托車; taxi 計程車; cart 二輪馬車; carriage 四輪馬車; jeep 吉普車; tractor 拖拉機; truck 卡車; lorry 重型卡車; coach 大客車; van 廂式貨; ambulance 救護車; Underground/subway 地鐵; railway 鐵路; train 火車; locomotive 火車頭; express 快客列車; boat 小船; ship 船; yacht 游船; vessel 大船; warship 軍艦; plane/airplane/aero plane/aircraft 飛機; spaceship 宇宙飛船; space shuttle 航天飛機; helicopter 直升飛機; dispatch 派遣; memo 備忘錄 4. door to door service; cost-effective; continent 大陸; perishable 易腐敗的; refine 提煉 5. transportation hub 運輸中心; seaboard 海濱,沿海地方; Non-stop flight; 6. adequate 充足的,適當的; Terrible; first class; fair; poor; excellent; satisfactory; very good; unsatisfactory 7. perishable goods 易腐貨品; hazardous goods 危險貨品; livestock 牲畜; high value cargo 高級貨; fragile goods 易碎貨品; flammable goods 易燃貨品 Unit 7 Imports and Exports 1. textile 紡織品,紡織工業(yè); automobile 汽車工業(yè); pharmaceutical 制藥的; tourism 旅游業(yè); petroleum 石油; agriculture 農業(yè); oil reserves 石油儲備; hi-tech industrial 高科技產業(yè); thriving 繁榮的; to cover our needs in this area; manufacturing area 制造領域; destination 目的地; consumer electronics 消費電子; diversity 多樣的; retailing 零售業(yè); insurance 保險業(yè); tourism and travel 觀光旅游業(yè); optic-electronic information 光電信息; vowel 元音字母; consonant 輔音字母; international outlook 國際化視野; domestic 國內的; be blind to 盲目,茫然不知,不了解; adapt to the new weather/environment; mass 大量的; economy of scale 規(guī)模效益; market segment 市場細分; on-the-job training 在職培訓; To take… seriously; labour relations 勞資關系; boom 高峰期; enroll 招收，招聘; diversity into 多樣化; old-fashioned 過時的; neglect 忽略; domestic market 國內市場; adapt 應用，利用; to mass produce goods 批量生產; have a short-term view 短淺的目光; reliability 可靠性; segment; consumer technology 民用技術; despite 盡管; bother 煩擾; diversify into other businesses 改變; eventually; costumer-supplier relations 客戶與供應商的關系; machinery 機器制造; innovation 創(chuàng)新; take a long view; shareholder 股東 2. Expressions: The main industrial is… Our major export is… We are developing the…industry/business. Other important service/manufacturing industries are… …employs a lot of people in my area. 3. Talking about quantity: Not any—a little—not much--quite a lot—a lot (How much) Not any—a few—not many—quite a lot—a lot (How many) Unit 8 Arrangements 1. itinerary 旅行日程; correspondence 通信，一致; humble 謙遜的; pushy 愛出風頭的; delegation 代表團; Bombay 孟買; terminal 終點,機場候機室; British airway 英國航空公司; Heathrow 希西羅機場; schedule 計劃; check in 辦理登記手續(xù); visa/passport 簽證; embassy 大使館; Transfer to hotel; confirm 確認; enclose 隨信附上; to propose 建議; register/registration 登記，注冊; on receipt of sth 收到…; accommodation 住宿; hospitality 熱情; warehouse 倉庫; implement 實施; Headquarter 總部; reserve/reservation 保留,預定; 2. What arrangements have to be made before going on a business trip abroad? v book flights v arrange visas v order traveler cheques v book accommodation v arrange appointments v pack luggage 3. Arrangements: be+ doing you’re flying on Monday. Sudden decisions promises: will I’ll make an appointment. 4. A B 1 enclose a an appointment 2 make b a conference 3 attend c a table 4 book d a registration form 5 reserve e a reservation 6 confirm f a room 5. When making an appointment, how do you suggest a time? When would be convenient? When would suit you? Are you free on Monday? How about 10.00? Say yes? That’s fine. That suits me. Say no? I am afraid I can’t make Wednesday. I am sorry, I can’t manage Wednesday. Unit 9 Products and services 1. set foot inside踏進; plc (Public Limited Company)公共有限公司; overheads 雜項開支; Length, width, height, colors, material, price, depth, weight; robust; plastic; easy-to-use; round; wood; attractive; leather; square 平方的; sphere 半圓的; cotton; wool; cube 立方; good-value; cone 圓錐形; triangle 三角形; flexible; long-lasting 持續(xù)時間長的; 2. Apologizing: I’m very/really sorry. Accepting an apology: I see. That’s OK. Never mind. 3.Courier導游,通訊員,送快信的人; Reliable; environmental friendly; Unit 11~13 1. Project; logo; sub-logo; BBC; to launch; simplify; twofold; core value 2. logo--a name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type 標志或商標; licence—1)official or legal permission to do or own a specified thing 特許2)proof of permission granted, usually in the form of a document, card, plate, or tag 證書，許可證; launch of a range of new products---to introduce products to the public or to a market 推出新產品; On-screen graph—the diagram shown on the screen; vibrate--to shake or move with or as if with a slight quivering or trembling motion 顫動; Visually fragmented—looks like being broken; fragment— n. a small part broken off or detached 碎片; to break or separate (something) into fragments 打碎; sub-logo 副圖標; media 媒體; Artistic excellence---being very beautiful 3. direct mail 直接郵件; advertising; merchandising推銷規(guī)劃; consumer promotions; Coupon 贈券;減價優(yōu)待券,票據; purchase; customer base 客戶群; cost-effective開銷適當的;有成本效益的;劃算的; affordable; consumer goods/products 日用產品; industrial goods/products 工業(yè)產品; negotiation 談判; currency 貨幣; persuade 說服; Shopping holdall 購物手提箱; circulation 流通，發(fā)行量; Ballpoint pens 圓珠筆; reflectors 反光鏡; Keyrings 鑰匙圈; baseball caps; erasers; penknives 小刀; balloons 氣球; space flying 太空飛碟; spreadsheet 電子表格; induction courses 入職培訓; overdue 過期; invoice 發(fā)票; chase it straightway 直接追著要; consignment 委托，運送; faulty 有錯誤的 4. 美國運通旅游有關服務（American Express Travel Related Services）; 美國運通財務顧問（American Express Financial Advisors）; 美國運通銀行 （American Express Bank） 5. Promotional campaign; reputation; reasonable price; to place an order 6. Bank services: Open an account; deposit some money; withdraw money; apply for a credit card; apply for the housing loans; transfer accounts; Buy electric power / gas; buy some checkbooks; change money; Apply for the online banking 7. The proverb about money: 1. Time is money. 2. Money talks. 錢能通神。 3. Money isn’t everything. 錢不是萬能的。 4. Money makes the mare go. 有錢能使鬼推磨. 5. Money is the root of all evil．金錢是萬惡之源。 6. A man without money is no man at all. 一分錢難倒英雄漢。 7. It is easier to get money than to keep it. 掙錢容易攢錢難。 8. Money and treasures will be plentiful. 招財進寶. 9. Wealth is nothing without health. 失去健康，錢再多也沒用。 10. Wisdom is better than gold or silver. 智慧勝過金錢。 8. To develop an effective advertising campaign ? Identify the target audience of the advertisements. ? State the objective to be accomplished (increase sales, build awareness, etc.). ? Determine how much money to spend to achieve the advertising objectives. ? Outline a media plan, indicating specific media in which advertisements will be run and when they will be run to reach the target markets. ? Create the actual advertisements. ? Place the advertisements with the media. ? Through sales or research, evaluate the effectiveness of the advertisements. 9. I‘d like to open an account in your bank. Should I take a number first? 我想在你們銀行開戶。我要先取號碼牌嗎？ What’s your interest rate for your current accounts? 你們的活期存款利率是多少？ I‘d like to transfer my account. 我要轉賬。 Id like to withdraw $10,000 from my account. 我想從戶頭提領一萬元出來。 Id like to report the loss of my credit card and cancel it. 我要辦理信用卡掛失并取消那張卡。 Id like to exchange some U.S. dollars. Whats todays exchange rate? 我想兌換一些美金。今天的匯率是多少？ Wheres the ATM? / Do you have an automatic passbook entry machine? 自動提款機在哪里？ / 你們這里有沒有存折自動補登機？ Do you offer an inter-bank transfer service? 你們有提供跨行轉帳的服務嗎？ My credit card is expired. Can you renew it for me? 我的信用卡過期了。你可以換發(fā)新卡給我嗎？ Can my credit limit be increased? 我的信用額度可以提高嗎？ 10. UPWARD: to soar, jump, rise, climb, increase Remain: to remain unchanged, remain stable DOWNWARD: to drop, decline, decrease, plunge, fall 11. Some words describe the degree of change. + Gradually, slowly, slightly; ++ steadily; +++ dramatically, sharply, suddenly 12. Sales/Profits have increased/risen/decreased/fallen because of/due to/as a result of our new soft drink/our new factory/ a price increase/ the bad weather. 13. quantity 數量; delivery date; discount 打折; Method of payment; other 14. If you’re prepared to wait/you take the rest, we’ll reduce the price. I’ll reduce the price if you pay cash/ buy 1000 pieces. 15. We’ll send you a cheque when/as soon as we receive the goods. Unit 14 Socializing 1. depict 描述，描畫; recipient 接收者; scarves 圍巾; Long-sleeved shirt 長袖襯衫; worship 崇敬；sharp 急劇的; steady 不斷的; dramatic 戲劇性的，引人注意的; reminder 催單 2. Could you tell me/ do you know what the best way to get around town is? 3. Expressions: …is a local specialty. It’s made with…It’s served with…It’s quite spicy (辣)/mild (淡)/rich I don’t think you’d like it. Unit 16 Business culture and ethics(道德規(guī)范) 1. lathes: a machine used to shape wood or metal車床 Executive dining room: A canteen for senior employees 食堂 Management: the people who work and carry out decisions in the company. Previous: past or former Overalls: working clothes To clock in and out: to record the time you start and finish work Shop floor: assemble line workers in a factory Staff: the workers or employees of an organization Egalitarian: an organization in which all people are equal. Warehouse: a building to store raw materials or finished goods 2. Do you use first names or surnames at work? Do you work together in teams? Where do the managers eat? Do you all sit in one office? Do you get anything for 25 years’ service? Does management listen to the workers? 3. Expressions: 100% I would… I definitely… 75% I’d probably… 50% I might… Perhaps I would 25% I probably wouldn’t… 0% I wouldn’t… I definitely wouldn’t… 4. pick up the tab 買單; expense account 報銷賬戶; clerical 書記的 5. Expression: 100% I’m sure/certain… 75% I expect/ it’s likely… 50% I might/Perhaps… 25% I don’t expect…/It’s unlikely… 0% I’m sure/I’m certain not… Unit 17 Meeting 1. refillable ink pens 可加墨水的筆; Disposable pens 一次性用筆; cosmetic company 美容公司; upmarket image 高端市場形象; get quotes 報價; cut cost 減少花費; overspend 超支; heating 供暖; bonus 獎金; 2. He said/explained/pointed out/told him that plastic bottles are easy to use. She suggested/recommended using glass bottles. She told him to get a quote from some suppliers. Unit 18 Process 1. flexitime 彈性上班制; core time; breaks; overtime 加班; shifts 換班; Free time; confectionery 糖果店; Underbody 底座; roof 車頂; front wing前翼板; body 車身; engine 引擎; wheels 車輪; gearbox 變速箱; headlights 車前燈; inspection 檢驗; panel 儀表板; undercoat 底漆 2. We have to/must work 140 hours a month. We can start work at 7.am. We don’t have to clock off for coffee breaks. We can’t finish work before 4 pm. We mustn’t smoke in the office. 3. To manufacture; to build; to make; to produce; to a