民宿--金茂君悅 效果圖+實景圖+施工圖 CAD

民宿--金茂君悅 效果圖+實景圖+施工圖 CAD,民宿,金茂君悅,效果圖+實景圖+施工圖,CAD,民宿,金茂君悅,效果圖,實景,施工圖 Grand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES62BRAND PHOTOGRAPHY6.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.186.196.206.216.226.236.246.256.266.276.286.29OVERVIEWPLANNING YOUR PHOTOSHOOTEXTERIOR CITY CENTEREXTERIOR RESORTSLOBBYGUESTROOMSSUITESGUESTROOM&SUITE DETAILSBATHROOMRESTAURANTSBARLOUNGESGRAND CLUBPOOLFITNESS CENTERURBAN SPARESORT SPASPA CAMEOS/DETAILSMEETINGSEVENTSOUTDOOR EVENTWEDDINGSTHE HUMAN ELEMENTGOLFRECREATIONDESTINATIONCAMEOS&DETAILSFOOD&BEVERAGEEXECUTIVE&CHEF PHOTOSOVERVIEWThis section provides guidance on how to prepare for,and execute a photoshoot.PHOTOGRAPHY INTENT Please note the photography used is intended only as an illustrative sample to assist the photographer while shooting your hotel.The images displayed here have been pulled from a variety of Hyatt hotels.The term“Hyatt”is used herein for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.The term“colleague”is used herein for convenience to refer to individuals delivering the Grand Hyatt brand experience within our corporate and regional offices and our managed,franchised and owned properties,whether or not such individuals are employed by Hyatt.Hyatt employs only a portion of these individuals.The majority of our colleagues are employed by third-party owners and franchisees of our hotels.The use of“our,”“we,”“us,”and other similar terms is for convenience to describe the Grand Hyatt brand and/or our colleagues in the Hyatt family.This book is the confidential and proprietary material of Hyatt.It may not be reproduced,in whole or in part,without Hyatts prior written permission.Hyatt and related marks are trademarks of Hyatt Corporation or its affiliates.2015 Hyatt Corporation.All rights reserved.Grand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES636.1 Brand Photography/OverviewPHOTOGRAPHIC TONEBold,Dynamic,Aspirational&Contemporary Beautiful photography is a very important part of Grand Hyatt advertising and collateral.It should always be elegant,simple,true to the Hyatt brand,and should always strive to show authentic and local experiences at a Grand Hyatt.Photos should feel modern,fresh and vibrant.All photography should visually communicate the originality and individual qualities of the hotel.Photography should also illustrate the variety of services,products and facilities highlighted on the property.Images,both macro and detailed,should focus on the product architecture,exterior and interior,as well as emphasize the locations unique selling points(i.e.,Acapulco is famous for its seafood cuisine and nightlife).The composition of the photos should always create a dynamic rectangle on the page.Do not use other shapes,vignette the edges or use photos without backgrounds(silhouette).When people are shown in photographs,make sure they appear natural and aspirational,and they should never look stiff or fake.The viewer should feel like they can relate to them and their inclusion must always enhance the composition rather than detract from it.Anticipate layout options when setting up each shot and if applicable,shoot subject matter as a horizontal and a vertical images.Take wide shots,medium shots,as well as close-ups to ensure you have a good variety to use for your marketing materials.Grand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES646.2 Brand Photography/Planning Your PhotoshootTHINGS TO CONSIDER:Refer to the Hyatt-approved photographers list to ensure your photos are taken per brand standards(located on HBM)Determine budget Determine areas that need to be photographed Determine tentative dates Depending on areas selected,plan for the ideal weather/time of year Plan around low occupancy levels,when possible,to avoid issues with room availabilities that need to be capturedHOW TO DETERMINE YOUR SHOT LIST Identify areas that MUST be photographed,such as newly remodeled areas or those with new decor Identify a wishlist so photographer can shoot additional areas if budget allows or,in the event,photographer can take additional shotsHOW TO PREPARE BEFORE PHOTOGRAPHER ARRIVES:Prepare rooms for photographer per brand standards and coordinate small floral arrangements if need be,linens to be ironed,etc.Communicate the shoot dates and shot list to Department Heads,Engineering and Maintenance to ensure they are prepared and can help as needed For mobility,arrange for a large cart or bell cart for photographer to use throughout the photoshoot Inspect all rooms prior to photoshoot to confirm everything is working properly and quality of soft goods are in good shape,i.e.,curtains hung properly,lights working,etc.Prior to the shoot,check exterior light and landscapingWHEN PHOTOGRAPHER ARRIVES:Provide brand standard samples to show expectations Scout locations with the photographer on the first day of the shoot Have a pre-production meeting with Department Heads to confirm schedule changes and timing,if applicable Ask Engineering to show the photographer how to operate the lights and make sure all lights are working prior to photo shootLEGAL AGREEMENTS Ensure photographer signs the Corporate Hyatt Photographer Agreement PRIOR to starting the shoot Ensure each individual signs the Corporate Model Release,if visible in shotsSHOT LIST TO CONSIDER:EXTERIOR Exterior(shoot at dawn or dusk)GUESTROOMS King King Bathroom Queen/Double All Suite Types Suite Bathrooms(1-2)Guestroom Details(2-3)King Guestroom&High-End Suite/Exec(dawn or dusk)PUBLIC SPACE Lobby Front DeskRESTAURANTS/BARS Restaurant(s)(if there are windows,shoot at dawn for evening look)Bar(s)(if there are windows,shoot at dawn for evening look)MEETING Auditorium(if there is one)Ballroom Banquet(if there are windows,shoot at dawn or dusk for evening look)Banquet Detail Ballroom Theater Meeting RoomU-Shaped Meeting RoomClassroom Boardroom Meeting RoomHollow Square(optional)Meeting RoomTheater(optional)Meeting Room Detail Outdoor Event Space(if there is an option)Outdoor Wedding Space(if there is an option)Ballroom Foyer/Pre-functionSPA Full spa shot list 1-2 days Shoot primary areas first Spa is part of facility shoot,they do not get their own budget Spa Massage Single and Double(if there are options)Spa Relaxation Manicure Pedicure Spa Reception Spa Pool(if there is one)Spa Details(3-4)RECREATION Shots according to hotels needs(Tennis,Hiking,etc.)Indoor/Outdoor Pool Fitness Center Camp Hyatt(can be rooms,no kids)DETAILS Architectural detailsDESTINATION Capture shots that showcase the rich cultural areas of your cityGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES656.3 Brand Photography/Exterior City CenterSTYLING&CONSIDERATIONS:Shoot color images for hotel exterior Schedule for optimal weather and landscaping During scouting,determine angle and what rooms are seen Be sensitive so the angles of the building are not distorted.Avoid extreme angles or croppings unless creating a dynamic compositionsee Example A If possible,exterior should be taken at dusk or dawn based on sun angle,traffic,roof access and when people and/or cars are not present Photograph hotel exterior so that the viewer gets an idea of the surrounding areasee Example B Avoid including the hotel sign in the shot.If possible,shoot at a time when the hotel sign is not brightly lit.If excluding the signage is not an option,try to incorporate it into the shot and to use it as an element rather than a focal point.Shoot both horizontal and vertical images of the same subject,if applicableEXAMPLES:A:Great use of the architecture to create a dynamic composition B:Great use of color and surrounding area C:Building is shot nice and straight.Excellent time of day to shoot the exterior.Nice use of colors and angle capturing movement.D:Nice overview ofexterior shot capturing a portion of the viewACDEBGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES666.4 Brand Photography/Exterior ResortsEXAMPLES:A:Great use of the architecture and color to create a dynamic composition and showcase the pool and exterior B:Great use of color and surrounding area C:Good overview shot of the hotels exterior,as well as capturing the view D:Building is shot nice and straight.Excellent time of day to shoot the exterior.Nice use of colors and light.STYLING&CONSIDERATIONS:Shoot color images for hotel exterior Schedule for optimal weather and landscaping During scouting,determine angles and rooms to shoot Be sensitive so the angles of the building are not distorted.Avoid extreme angles or cropping unless creating a dynamic composition.If possible,exterior should be taken at dusk or dawn based on sun angle,traffic or roof access and when people and/or cars are not present Photograph hotel exterior so that the viewer gets an idea of the surrounding areasee Example B Avoid including the hotel sign in the shot.If possible,shoot at a time when the hotel sign is not brightly lit.If excluding the signage is not an option,try to incorporate it into the shot and to use it as an element rather than a focal point.Shoot both horizontal and vertical images of the same subject,if applicableACDBGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES676.5 Brand Photography/LobbyEXAMPLES:A:Shot at an optimal time of day where exterior lighting balances nicely with interior lighting.Architecture captured nicely within composition.B:Good examples of angle,colors,composition and human element C:Good composition and nice use of colors D:Nice overview shot showcasing scale and overview of spaceACDBSTYLING&CONSIDERATIONS:Shoot color images for hotel lobby This image should be taken very early in the morning or during night time when NO people/guests are present Remove all collateral.Collateral can change,dating the shot If couches,chairs and ottomans are visible in shot,please make sure to fluff the pillows and neatly place/arrange them to enhance the shot Ensure that the architectural lines are shot straight and do not seem distorted Shoot both horizontal and vertical images of the same subject,if applicable Hotel staff may be incorporated into the shot to show scale.However,the person should appear in the background and should NOT be the shots focussee Example B.Please ensure model release is signed and individual is well-groomed.Use long exposures when people are present.People should appear blurred and should not be the focal point of the shot.Pick at least one angle that depicts the overall atmosphere of the arrival area.Can also shoot an intimate sitting area.Keep floral arrangements to a minimum or remove from shotGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES686.6 Brand Photography/GuestroomsACDBSTYLING&CONSIDERATIONS:Shoot color images for guestrooms Cover all areas of the guestroom bed,seating area,bathroom,dining area,etc.Use the right bulbs to avoid a yellow/green cast For guestrooms and small spaces,a wide angle lens may be used.Choose a lens that will not distort the room.Shoot both horizontal and vertical images of the same subject,if applicable Linens should be pressed and tightly tucked under mattress to remove wrinkles before the photographer arrives Use minimalist floral arrangements that complement guestroom interior Guestroom images should not display collateral,magazines,laptops,televisions,clothes,luggage or welcome amenities and should not appear contrived or set-up Remove telephones from bedside tables Ensure that all cables are tucked away and that post-production retouching is kept at a minimum The guestroom should never look as though it is in use Do not include guests or staff in guestroom shotsEXAMPLES:A:Shot at an optimal time of day to capture natural light and showcase the view and surrounding area B:Good balance of interior and exterior lighting.Opportunity to even out lighting on the ceiling by retouching to remove halo/circular spots.Opportunity to lessen light glares and reflections near light fixtures.C:Good straight on perspective.Excellent time of day to capture natural light.Styling is simple and elegant.Good example of composition and capturing elements in both the foreground and background.D:Nice evening shot and overview of room.Good way to capture a large space without distorting angles.Grand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES696.7 Brand Photography/SuitesSTYLING&CONSIDERATIONS:Shoot color images for suites Cover all areas of the guestroom bed,seating area,bathroom,dining area,etc.For guestrooms and small spaces,a wide angle lens may be used.Choose a lens that will not distort the room.Shoot both horizontal and vertical images of the same subject,if applicable Linens should be pressed and tightly tucked under mattress to remove wrinkles before the photographer arrives Use minimalist floral arrangements that complement guestroom interior Guestroom images should not display collateral,magazines,laptops,televisions,clothes,luggage or welcome amenities and should not appear contrived or set-up Remove telephones from bedside tables Ensure that all cables are tucked away and that post-production retouching is kept at a minimum The guestroom should never look as though it is in use Do not include guests or staff in guestroom shotsEXAMPLES:A:Styling is simple and elegant.Good angle to capture space.B:Good straight on perspective.Nice composition and styling.C:Good straight on perspective.Excellent time of day to capture natural light.Styling is simple and elegant.Good example of composition.D:Shot at an optimal time of day to capture natural light and showcase the view and surrounding areaACDBGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES706.8 Brand Photography/Guestrooms&Suite DetailsACDEBSTYLING&CONSIDERATIONS:Shoot color images This image should be taken very early in the morning or during late hours when NO people/guests are present Guestroom images should not display collateral,magazines,laptops,televisions,clothes,luggage or welcome amenities and should not appear contrived or set-up If couches,chairs and/or ottomans are visible in shot,make sure to fluff pillows and neatly place/arrange them to enhance the shot Ensure that the Architecture lines are shot straight and do not seem distorted Use minimalist floral arrangements that complement guestroom interior Remove telephones from bedside tables Ensure that all cables are tucked away and that post-production retouching is kept at a minimum The guestroom should never look as though it is in use Do not include guests or staff in detail shots Shoot both horizontal and vertical images of the same subject,if applicableEXAMPLES:A:Nice composition and angle B:Good use of natural light and straight on perspective C:Good straight on perspective.Excellent time of day to capture natural light.Styling is simple and elegant.Good example of composition and capturing elements in both the foreground and background use.Book cover should be unrecognizable.D:Good use of natural light and straight on perspective E:Good use of natural light,straight on perspective and simple and elegant floral arrangementGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES716.9 Brand Photography/BathroomSTYLING&CONSIDERATIONS:Shoot color images for guest bathrooms Towels should be neatly and evenly folded or hung(if applicable)Products,tissues,soap containers,etc.,should be neatly organized Use minimalist floral arrangements that complement interior Bathroom images should not display collateral,magazines,trash cans,televisions,clothes,luggage or amenities and should not appear contrived or set-up Product labels should be turned/faced away from camera Ensure that the lines of the architecture are shot straight and do not seem distorted The bathroom should never look as though it is in use Do not include guests or staff in shot Shoot both horizontal and vertical images of the same subject (if applicable)EXAMPLES:A:Good composition,straight angle and use of floral arrangement B:Good use of natural light and straight on perspective.Towels are neatly organized and use of NO amenities in shot make it a timeless.C:Good time of day to shoot the bathroom to capture the interior lighting D:Good composition and straight on perspective E:Good use of natural light,perspective and use of simple and elegant floral arrangementACDEBGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES726.10 Brand Photography/RestaurantsSTYLING&CONSIDERATIONS:Shoot color images for restaurants Spaces should be setup in the ideal arrangements that best suit the restaurant Ensure linens and napkins are cleaned and pressed Cover all restaurant areas:main floor,private dining,etc.Do not add extra items to the shot such as flowers,drinks,condiments,etc.Shoot both horizontal and vertical images Due to ever-changing menus,do not include menu covers to avoid outdating shots Shoot at dawn or dusk to create evening look without interfering with guests Do not include guests in the bar or lounge shots.In some instances,a chef or service staff member may be shot working in their environment.This should be done in a natural action-oriented setting and not as a portrait.EXAMPLES:A:Nice composition and angle to showcase view B:Good ambiance,light and composition to showcase space and view C:Good composition,simple styling and overall lighting D:Good composition,straight on angle to capture ambiance E:Good composition and straight on angle.Good example of incorporating the Human Element without making it the focus.AEBCDGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES736.11 Brand Photography/BarSTYLING&CONSIDERATIONS:Shoot color images for bar Cover all food and beverage outlets:restaurant(s),bar(s),lounge,private dining,etc.Shoot both horizontal and vertical images Thin out bottles behind bar Use minimalist floral arrangements that complement restaurant interior If possible,shoot at dawn or dusk if space has windows Do not include guests in bar shots.In some instances,a chef or service staff member may be shot working in their environment.This should be done in a natural action-oriented setting and not as a portrait.EXAMPLES:A:Good ambiance light and composition to showcase space B:Good ambiance light and composition.Clean styling.C:Good composition,simple styling and overall lighting D:Good composition,simple styling and use of human element E:Nice detail shot and use of colors to provide ambianceAEBCDGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES746.12 Brand Photography/LoungesSTYLING&CONSIDERATIONS:Shoot color images for lounges Cover all food and beverage outlets:restaurant(s),bar(s),lounge(s),private dining,etc.Shoot both horizontal and vertical images Use minimalist floral arrangements that complement restaurant interior If possible,shoot at dawn or dusk if space has windows Do not include guests in lounge shots.In some instances,a chef or service staff member may be shot working in their environment.This should be done in a natural action-oriented setting and not as a portrait.EXAMPLES:A:Nice composition and straight angle.Good use of natural light.B:Good ambiance light and composition C:Good composition,simple styling and overall lighting D:Good composition and angle to capture space E:Nice detail shot and use of colors.Opportunity to improve angle.AEBCDGrand Hyatt Brand Experience Guide Communicating Grand Hyatt VISUAL GUIDELINES756.13 Brand Photography/Grand ClubSTYLING&CONSIDERATIONS:Shoot color images for Grand Club Shoot both horizontal and vertical images Use minimalist floral arrangements that complement restaurant interior Do not include guests in the bar or lounge shots.In some instances,a chef or service staff member may be shot working in their environment.This should be done in a natural action-oriented setting and not as a portrait.EXAMPLES:A